The Wisconsin State Fair Dairy Promotion Board is made up of individuals passionate about promoting Wisconsin’s $45.6 billion dairy industry during the Wisconsin State Fair. The board provides educational opportunities for attendees with its interactive Dairy Lane exhibit, located within the lower livestock barn at Wisconsin State Fair, and cow and goat milking demonstrations, held numerous times each day. The board also manages the Real Wisconsin Cheese Grill and Blue Ribbon Dairy Products Auction, which help fund scholarships for students pursuing careers in the dairy industry.